Using Social Media Data for Exploring Healthcare Service Quality

The provision of quality services in the healthcare sector has become a highly prioritized goal, as it is seen key factor satisfaction and loyalty patients. This study aims to explore patients' perception service UAE, topic that not yet been extensively studied. A qualitative approach, using social media data, was employed. Grounded theory techniques were used analyze online feedback comments on clinical posted by Results revealed five factors shape quality: time efficiency, human interaction, complementary facilities, value for money match, accountability. study's findings implications, particularly regarding how technology can be guarantee address issues raised research, are discussed.